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Oct
Written by Alexa Booth An Introduction to Meta Tags for Better SEO
Meta tags live in your <head> tag in your html, it's easy to miss them and often overlooked, but Meta Tags are an quick, easy way to help boost your site's ability to be indexed (SEO). The important Meta Tags are keywords and description:
<meta name="description" content="A description of how to use Meta tags for better SEO" />
<meta name="keywords" content"HTML, Keywords, Hypertext Markeup Language, Metatags, SEO, Indexing" />
Just fill it out appropriately and place that in the head tag of your html and you're all set :)
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on Oct 23, 2008
A deeper look at metatags
It should be noted that while keywords continue to have weight in some search engines, the big players (Google, Yahoo!, and MSN) don't pay too much attention to them these days. Still, from an architecture perspective, they help give clarity to developers for what each page will be focusing on, thus passing down to usability and search optimization indirectly.
On the other side, descriptions tags are hugely important when content is first indexed. It provides the little blurb that appears below your title in search results, giving people a little more push to visit the site. Careful copywriting in this area can send you a welcome boost in traffic. However, once a website is established, Google will take things into its own hands and assign a description based on what it thinks.
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