• What Would You do to Change or Improve SEO?

    06 Jan

    A question like this was posed by Randfish from SEOmoz and I thought it to be very pertinent to all the search engine optimization companies and mostly to the Vancouver search marketing scene. Wth how young this industry is, there are probably a plethora of great answers. Since Vancouver is a very "new city", comparatively speaking, we have the advantage of doing new and innovative things that most traditional cities are too scared to try.

     

    His answer was very astute and wise. Become more professional in the search engine optimization industry. There is a lot of name calling and dung hurling that goes around in every industry. With this one, everyone is connected so it comes out a lot quicker and easier. Some of it deserved and others are just babies who can't get their ego in check. What is amazing is how no-one cares anymore about how permanent and easily found much of this stuff will be years down the road. Would you rather have a potential boss find your unpleasant molevolent blog about your past co-workers, or would you rather him/her find nothing but astute and wise, fact based, unbiased, objective opinions?

     

    Going back to Randfish, this is what he had to say:

    • "Argue and debate, both online and in-person, in more constructive ways
    • Do more to reward those who contribute consitently positive, valuable material
    • Do less to reward those who contribute personal attacks, overly sensitive egos & negativity
    • Refrain from cliques and gossip 
    • As a group, apply more principles of the Scientific Method to our practices
    • Think more holistically and long-term about SEO"

     

    All very good ideas, very hard to implement and doubtful to see come to fruition, but very good ideas. So what would I do? I am a junior in this industry and leave the big changes up to others for now...or maybe it will be a post I come back to in the future. For now, I think the biggest improvement would be for myself to follow the suggestions above and encourage others to do so as well. And above all... to be honest with myself and all others around me.

  • Google Analytics and Santa - A Little Fun For The Holidays

    11 Dec
    Written by Lyal Avery

    Google has announced a little holiday cheer this year with their NORAD Santa Tracking/Analytics integration.  What a fun way for a company to showcase the use of their product while bringing a little holiday cheer!  Kudos Google.
     

  • Google: Move Over Sedo - We're Offering Adsense for Domains

    11 Dec
    Written by Lyal Avery
    Categorized in:

    The domain industry has a new major player: Google.

    Domaining, the practice of throwing ad-based, content-devoid sites, and monetizing them, is more popular than ever.  Locally, the infamous Kevin Ham of Reinvent Media has brought the industry to the forefront of many business magazines (after-all, how many smaller companies can claim revenues of 70 million a year?) 

    From typo traffic to common words or phrases, chances are, if people are typing it into a browser bar, someone has it registered.  Parking companies (there are two many to mention here) make the progress as simple as changing nameservers over to their programs.  This means that the only cost of doing business in the space is the cost of domain registration and the related research to find the domain names.

    Surprisingly, "do no evil" Google has been a large player in a space normally categorized with comment and email spammers.  They have a large ad demand, so domains make a natural fit.  Previous to this announcement, Google stayed out of the light by only dealing with large portfolio players.

    No longer! 

    I, for one, am excited to see the field leveled for the average person, but at the same time, I think Google and all the other mainstream players need to fess up to their involvement in the most despised corner of the internet: making money.

  • Christmas Cheer, Holiday Fear and Blogs are Here

    11 Dec
    Written by Anonymous

    Prices are being slashed at the beginning of this season this year but people are still staying away from spending. Hearing on the news that these price discounts are getting people even more scared and wanting to hold onto their money is making the recession ever so much more ominous and looming. So if we can't have presents, what can we depend on to show our family and friends how much we love them?
     
    Time is just as good as money. Let's get back to the origin of what Christmas is about. Not our kidlike, "what did I get from Santa this year", but rather our "I can't wait to sit down with some rum and eggnogs with the people I hold most dear". That is what Christmas is really about isn't it? So let's bring it back to our roots with cheer, good times, holiday songs, sitting around a fire and talking about good old times and forget about our 6$ eggnog lattes, the $100 christmas decorations, buying presents for the coworkers you don't like and the rest of the so-called traditional X-mas stuff. This year, let's make it about us and spending time together, reading feel good blogs and browsing the internet for that perfect story or blog out there that you can share with your friends and have a good guffaw over. Lets come together in the spirit of X-mas, not like the losers who stole $25,000 from the Salvation Army earlier this week, but rather like the thousands of people who came together to donate what amounted to way more than what was stolen.
     
    If you must buy though, which we all have to do for we don't want to be called cheap, you can find some of the best deals online. And for those that are not search engine optimizing, do it for next year and you won't have to slash prices by 50%.
     
    To EVERYONE...
    Happy Holidays from a....
    Vancouver Search Marketing Firm

  • Vote for Us In The Best of 604 Awards

    11 Dec
    Written by Lyal Avery

    With 2008 almost being over, it's time for the annual awards in Vancouver.  We were very excited to see that we made it to the final vote round of the new blog awards in Vancouver, the aptly named the Best of 604 awards. Created by the lovely Miss 604 (a.k.a. Rebecca Bollowiitt, pictured below), these awards are highlighting some truly excellent blogging going on in the city - and we're a bit shocked that we didn't get laughed out of the running!

    Rebecca In All Her Glory

    We'd be remiss if we didn't give it our best shot, so please go ahead and vote for us in favorite new site and favorite business blog sections!  We'd be ever so grateful!

    Since our site relaunch and the addition of the blog, it's been absolutely fantastic receiving feedback on our company operations and our overall vision.  Thanks a ton for the great year so far readers!

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